Imagery
One strong image beats five.
Real youth ministers, in real Australian churches, doing real work. Warm grading. Natural light. Environmental portraiture. If a photograph is not worth being the only photograph on the page, it does not belong on the page.
Do
- Shoot in actual suburban and regional parish settings.
- Include ministers in their 40s, 50s, 60s. Vocation, not just job.
- Cast across denomination, ethnicity, and gender, with care.
- Include the tired. Include people thinking, not performing.
- Leave whitespace around the image. Let it breathe.
- Warm colour grading. Natural light preferred.
Do not
- Any stock photography. None. Ever.
- Hands-raised-at-worship clichés.
- Silicon-Valley founder portraiture (brick walls, crossed arms).
- Young-adult lifestyle imagery (brunch, laptops, cafés).
- Staged group hero shots where everyone smiles at the camera.
- More than one photograph where one would do.
Reference
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Shown together as a reference set. In any single page or layout, only one image should appear — one strong image, earning its place.
Aesthetic references
Practising the Way
Scandinavian restraint. The single closest aesthetic reference.
Muji
Clean, simple, understandable. Restraint as a value in itself.
Youthscape UK
Connected and trustworthy. Dense information delivered clearly.
The Village Church
Clear, warm, welcoming. Not belittling. Serious without being cold.
Apple
One strong idea per communication. Whitespace as a material.