210 × 297mm. Two grids.
A4 is the base format for documents, flyers, posters, and signage. Documents use a three-column grid for flexibility — two body columns plus a sidebar, or three equal columns. Posters use a two-column grid to support large typographic compositions. Both grids scale proportionally to A3 and A2.
Document · 3-column
| Format | 210 × 297mm (A4) |
| Margins | 20mm all edges |
| Columns | 3 |
| Gutter | 6mm |
| Col width | ~53mm |
Poster / sign · 2-column
| Format | 210 × 297mm (A4) |
| Margins | 15mm all edges |
| Columns | 2 |
| Gutter | 8mm |
| Col width | ~86mm |
Both grids scale proportionally to A3 and A2 — double the margins for large-format print to maintain visual weight at viewing distance.
Word & Google Docs
Working documents.
Proposals, reports, briefing notes, and internal documents live in Word or Google Docs — materials that need to be editable and printable rather than pixel-perfect PDFs. These specs establish the page setup, type hierarchy, and colour values to enter when building or using a branded template.
| Size | A4 · 210 × 297mm |
| Top | 2cm |
| Bottom | 2cm |
| Left | 2.5cm |
| Right | 2cm |
| Header | 1.25cm from top |
| Footer | 1.25cm from bottom |
| Style | Font · size | Leading |
|---|---|---|
| Title | Newsreader · 26pt | 1.2 |
| Heading 1 | Newsreader · 20pt | 1.3 |
| Heading 2 | Figtree · 14pt · SB | 1.4 |
| Body | Figtree · 11pt | 1.5 |
| Caption | Figtree · 9pt | 1.4 |
Fallback fonts if brand fonts are unavailable: Georgia for Newsreader · Calibri for Figtree.