Personality
Where we sit, on seven spectrums.
Both founders placed us independently on each slider. Where their readings diverged, we held the braver position.
Personality
FormalCasual
72/100 · Casual
BoldUnderstated
11/100 · Strongly bold
ExpertGuide
10/100 · Strongly expert
WarmCool
12/100 · Strongly warm
RebelliousEstablished
27/100 · Leaning rebellious
InstitutionalGrassroots
70/100 · Leaning grassroots
PlayfulSerious
30/100 · Leaning playful (with weight)
Voice
Data to convinceStories to move
35/100 · Lead with data
Lead with problemLead with vision
16/100 · Strongly problem-first
Sound like a friendSound like a mentor
61/100 · Mentor, not friend
Say it plainlySay it beautifully
71/100 · Beautifully
Voice in the roomVoice in the wilderness
60/100 · Slight wilderness
Self-description
“We are early stage. We treat that honestly, not apologetically.”
The readings above are what that sentence looks like when it’s set on seven spectrums. Bold without being showy. Expert without condescension. Grassroots-leaning, but housed within Ridley. Serious with weight — not humourless, but never flippant. This is the posture the whole system is tuned to express.