Logo

The Rule.

The primary mark is three words stacked — Youth, Ministry, Futures — in Figtree, set tight, held by a single rule that extends past the last word. The rule is the road. It implies continuation without depicting it.

Primary · light ground

Letterspacing 0.06em · Weight 500 · Rule ≈ ⅙ width of stack

Primary · dark ground

Reversed — Paper on Slate · accent colour unchanged

Construction

Youth

Ministry

Futures

Proportion rules

Type

Figtree Medium, 0.06em tracking, uppercase

Leading

1.04 × cap height — tight, reads as a unit

Rule

Thickness ≈ 0.2 × cap height; length ≈ ⅙ stack width

Gap

Between "Futures" and the rule: 0.4 × cap height

Alignment

Rule vertically centred on the "Futures" line

Cap height = 1 unit · Line gap = 0.04 · Rule thickness ≈ 0.2 × cap height

Clearspace

Youth

Ministry

Futures

Spacing rules

Keep at least one cap-height of space on every side.
Nothing crosses the rule — no photography, type, or graphic element.
On dense layouts, increase clearspace; never decrease it.
The rule may extend off the page edge; treat the bleed as continuation, not truncation.

Clearspace

Minimum clearspace on every side equals the cap-height of the wordmark. The rule needs room to extend.

Minimum size

The rule must remain visible. 24px tall on screen, 14pt in print. Below that, use the compact YMF lockup.

Colour pairing

Wordmark in Slate (or Paper on dark ground). Rule in Terracotta. Never both words and rule in the accent.

Inline lockup

Letterhead · footers · nav

Compact

Docs · email signatures

Favicon / avatar

Favicons · social avatars · app icons

Misuse

Youth
Ministry
Futures

Don't colour the type

Youth
Ministry
Futures

Don't centre the stack

Youth
Ministry

Futures

Don't shorten the rule

Youth
Ministry
Futures

Don't italicise or compress

Misuse ruleNever set the words in the serif. Never stack centred. Never outline or shadow. Never cut the rule short of the word edge or extend it with a chevron or arrowhead. Never place the mark on a busy image without a solid plate of ground.